Rationale for the Letter type:
writing the “sales letter” to Pepsi but thought it would be more realistic
that we were consumers of their products.
most likely would not be a client of Doc Rock International Nuclear Weapons
a “bad news” letter, this situation—product quality (or un-quality)--while
humorous, would need to be addressed.
representation of numbers in the letter
numbers twice, in two different ways
In the 1st
paragraph, I cite that my business orders “20,000 cases” of Pepsi.
I used the digits because I feel such a large sum or products looks more
impressive when numbers are used. The
number stands out from the other words in the paragraph, and is more noticeable
to the reader.
end of the 2nd paragraph, I use a different approach when citing the
amount of compensation my business requires.
I use words instead of digits to say “ten million dollars” to
de-emphasize the cost. I have
successfully delayed or buffered the shock the grandiose amount.
of the major bad news
placed at the end of the 2nd paragraph.
If I were
to demand the ten million at the beginning of the document, a very hostile tone
would be established.
the reader to be on my side as long as possible, so I said complimentary things
about the company and our interaction in terms of worth.
after I establish how much business my company is worth to Pepsi, and described
my problems with the product, do I bring in the news of monetary compensation.
The delay swings Pepsi more onto my side.
many phrases to position my admiration for Pepsi’s products: I am an “avid
drinker,” the product is “refreshing,” the employees are
these terms, I show my respect for the product and company and position myself
as a supporter of the product.
important to do early since the letter takes a serious turn.
mention the specific problems with the product, I attempt to decrease the
repulsiveness of the situation by stating, “unless there is a new contest we
are not aware of.” This phrase
adds levity to an otherwise awkward situation and tries to keep the level of
frustration and animosity of the reader to a minimum.
The humor shows the situation is deplorable, not Pepsi.
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