What was my
strategy for this letter?
When Ms. Cotugno begins to read this letter I want her to feel
like she is reading a commercial. I
want her to hear the voice-over in her head.
To start off I proposed a question to capture her interest and
make sure that she would read on.
I used the word “dreariness” to make it feel as if the office
parties that she went to were lame.
Then I proposed a question to see if she if she was interested in
the remedy for the lame parties.
In the next sentence I invited her to use “Everyone Gets
I used the word invite to make it feel as if she was being invited
to her first exciting party. I
thought that this would be a good technique to get her in the proper mind set.
In the second paragraph I wanted to give her a feel of how we
After doing some research I found out that she was someone that
enjoyed smoking the occasional marijuana cigarette.
So, I mentioned the 420 party.
I said that it was “critically acclaimed” to let her know that
she was dealing with high quality professionals.
I included a free sample of the weed in the letter.
I did this because I was aware that she liked pot.
I bolded it so she remembered to smoke it (you know potheads and
how they forget to do everything).
Then I jumped to the
total opposite end of the spectrum by mentioning the rap video party.
I did this to let her know that we have whatever she is in the
And I informed her on some of the props that come in the package.
I then told her that the fun doesn’t stop there and listed a few
more of the many parties that we can supply.
In the last sentence I said that it seems expensive and then
inserted a very important “but” and then wrote out the price.
The “but” was important because it lets the reader feel as if
it is the opposite of the word that I just used (which was expensive).
I wrote out the price so she didn’t get overwhelmed just in case
she thought it was a high number.
In the last paragraph I wanted to make sure that I successfully
roped her in and will make a sale.
I reminded her of the boring parties that she used to go to.
Then I told her that her guests would be excited about the party.
Adding in that she would be the talk of the town and that her
popularity would sore is to get her excited to conduct business with “Everyone
Then I added the sweetest part of the letter by telling her that
if she called now she could save more than thirty dollars.
I put the numbers “19.99” so she can see how low it actually
The three easy payments is a technique I stole from infomercials
that I have seen on television. It
makes the price look more appealing.
I ended it by reminding her to call and giving her the proper
I threw in the P.S. to show her that if she acts now she gets
something for free.
o I bet you are probably thinking that she is a woman and probably doesn’t really want a big booty ho, but I heard that she is in to that type of thing (Hey! A guy can dream, can’t he?).
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