Sales Letters

Start With: something that gets your readers attention

There are several choices to get a reader's attention (you have seven seconds to get the reader to open the mail and get interested before he or she throws out the letter!):

In the middle: continue talking about your product by giving specifics

Increase Customer's Desire for a Product:

  1. What does the competition offer?

  2. What is special about this product?

  3. What are my potential customers really looking for?

How to Handle Price:

Support Your Claims: 

Finally: get your reader to act ASAP


Back to Assignment #5


Adapted from: Bovee, Courtland L and John V. Thill, eds. Business Communication Today. 6th ed. Upper Saddle River, NJ: Prentice Hall. 2000.