The Good News Letter
What was my
strategy for this letter?
- The first sentence congratulates the company for their
- This is good because it shows that I really feel
strong about the product because you must feel strong if you are extending
- I then inform him that I go to many sports games and
hate paying the large sum of money for a beer so I use the Cell-Faux.
- This shows that I use the product.
- Makes him feel good about his company again.
- The whole first paragraph is just to make him feel
real good and want to read what I have to say in the rest of the letter.
- In the second paragraph I start out by telling him
that I made a large order of the Cell-Faux’s.
- I used the actual number 452 to make him realize how
big of a customer I am. This
will get him excited and create moneybags in his eyes.
- Then I give him an example of how we put his product
- I tell him that we bring it to places that are dull
and take us out of the mood to be exciting.
- Then I tell him that we become the life of the
- I also mention that we look important with the cell
- These things will make him smile to know that his
product is being used so effectively.
- Telling him that he saved the image of our company
might be going a bit overboard, but it will definitely bring a smile to
his face as he pictures us using his company’s invention.
- I wrap up the letter, in the final paragraph, by
reminding him of how pleased we are with his product.
- Then I tell him that we are anxious to see what else
they come up with and we’re interested in doing future business with them.
- I added the P.S. at the end to make sure that he
remembers to send us information on his company’s latest developments.
- I feel that this letter will make him happy and
excited to conduct business with us in the future.
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