Criteria

 

STANDARDS BY WHICH YOU JUDGE WHETHER PARTICULAR SOLUTIONS ARE SUITABLE TO ADDRESS THE AUDIENCE’S PROBLEM(S)

 

AUDIENCE-CENTERED ORIENTATION

 

1.      Consider the audience’s values.  What do they consider necessary qualifications for a good solution?

2.      Consider unique problem, company, work environment.  What issues determine your research?

3.      What qualities are necessary to get the job done right?

 

COMMON TYPES

 

Criteria often address the following kinds of questions:

 

1.      Is this solution practical in terms of implementation (feasible)?

2.      Is it cost effective?

3.      Is it time effective?

4.      Will it work with this amount of employees (manpower)?

 

Keep in mind that you will need to be more specific in defining your criteria for the audience.  Be descriptive about the parameters.  For example, if a criteria is “affordability,” explain what the limits are financially (how much can the audience spend?  What would be too much of an expense?)  and what factors are at stake in determining a solutions cost?  Remember that you should also attach numerical figures to your criteria to weigh them.  This brings up the issue of how are you going to measure them?

 

ORDERING THE CRITERIA

 

Criteria should be ordered in a most to least important fashion.  Put yourself in the shoes of the audience that you are talking to.  What is important to them?  If the company that you are conducting research on is willing to spend millions of dollars as long as the solution can be implemented ASAP, then time is going to be a higher consideration to them than cost.  Therefore, your criteria should be ordered according to audience and purpose. 

 

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