Arvind Rangaswamy

Arvind Rangaswamy Photo

 

Senior Associate Dean for Research and Faculty
Anchel Professor of Marketing


210 Business Building
The Smeal College of Business

Penn State University

University Park, PA  16802

Phone: (814) 865-1907
Fax: (814) 865-0774
Email: arvindr@psu.edu
Home Page: http://www.arvind.info

 

 

 

Professor Rangaswamy joined Penn State in 1993. He has previously been a faculty member at the Wharton School, University of Pennsylvania and at the J.L. Kellogg Graduate School of Management, Northwestern University.

As the Senior Associate Dean for Research and Faculty, he is responsible for managing Smeal's research agenda as well as oversight of the PhD program, international business, and faculty affairs.

His research is focused on developing concepts, methods and models to improve the efficiency and effectiveness of marketing using information technologies, an area in which he is internationally recognized. His recent research covers such topics as marketing modeling, online customer behavior, networked markets, and Internet business models. He currently teaches graduate courses in marketing engineering and e-Marketing.

He has published numerous professional articles in his areas of research. His articles have appeared in such leading journals as Marketing Science, Journal of Marketing Research, Management Science, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Psychometrika, Information Systems Research, Multivariate Behavioral Research, and Journal of Economics and Statistics. He co-authored a successful book titled, Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, which has subsequently spawned several related books.

Dr. Rangaswamy has also consulted for several companies in the areas of marketing, marketing analytics, and e-Business. His recent consulting engagements have been at such companies as Abbott Labs, J.D. Power Associates, Pfizer, Xerox, and Unisys.  He serves on the advisory boards of M-Factor and Segmedica.

He is an Area Editor for Marketing Science and serves on the editorial boards of Journal of Marketing, International Journal of Research in Marketing, Journal of Interactive Marketing, International Journal of Intelligent Systems in Accounting, Finance, and Management, Journal of Service Research, and the Journal of Business-to-Business Marketing.

He is a Fellow of the IC2 Institute, and was an IBM Faculty Partner (2000-2001).  He is a co-founder of DecisionPro, Inc., a State College, PA company that develops practical leading-edge analytical approaches to address common marketing problems, such as segmentation, positioning, forecasting, resource allocation, and new product design.

Areas of Expertise

  • Marketing Analytics
  • Online Marketing
  • e-Business

Recent Publications

For a complete listing of his research publications, go to My vita in pdf format. Listed below are some recent published research papers and books.

  • Kayande, Ujwal, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy, and Gerrit Van Bruggen (2008), "How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations." Forthcoming, Information Systems Research.
  • Rangaswamy, Arvind, C. Lee Giles, and Silvija Seres (2009), "A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers."  Journal of Interactive Marketing, Vol. 23, No. 1 (February), p. 49-60.
  • Srinivasan, Raji, Gary L. Lilien, and Arvind Rangaswamy (2008), "Survival of high tech firms: The effects of diversity of product-market portfolios, patents, and trademarks."  International Journal of Research in Marketing, Vol. 25, No. 2 (June), p. 119-128. Finalist for the best paper award, 2008.
  • Srinivasan, Raji, Gary L. LIlien, and Arvind Rangaswamy (2006),"The Emergence of Dominant Designs," Journal of Marketing, Vol. 70, No. 2, p. 1-17 (lead article).
  • Srinivasan, Raji, Gary L. LIlien, and Arvind Rangaswamy (2005), “Turning Adversity into Advantage: Does Proactive Marketing During a Recession Payoff?  International Journal of Research in Marketing, Vol. 22, No. 2, p. 109-12.  Won the best paper award in 2005.
  • Lilien, Gary L., Arvind Rangaswamy and Arnaud De Bruyn (2007), Principles of Marketing Engineering, Trafford Publishing, Victoria, BC, Canada.
  • Lilien, Gary L. and Arvind Rangaswamy (2004), Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, Revised Second Edition, Trafford Publishing, Victoria, BC, Canada.

Education

  • B.Tech, Indian Institute of Technology, Madras, India
  • MBA, Indian Institute of Management, Calcutta, India
  • PhD, Northwestern University, Evanston, Illinois

 

 

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