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Research Interest
Her research topics focus on consumers
emotional responses to service encounters and cross-cultural
issues in services marketing.
She is particularly interested in the study of
emotional loyalty and the impact of culture on service recovery.
Her work has appeared in:
Journal of
Academy of Marketing Science
Journal of Consumer Psychology Journal of
Retailing Journal of Service Research Psychology &
Marketing Organizational Behavior & Human Decision Processes Case Research Journal Journal of Services
Marketing Journal of Strategic Marketing International Journal
of Service Industry Management Cornell Hotel & Restaurant
Quarterly Journal of Hospitality & Tourism
Research Journal of Hospitality & Leisure Marketing
International Journal of Hospitality Management Journal of
Travel Research
Contacts
224
Mateer Building University Park, PA 16802-1307 Tel: (814)
863-5757 - Fax: (814) 863-4257
asm6@psu.edu
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