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of Communications |
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Course
Overview
There are more than 70,000 media and communications companies in the United
States. By far most are small enterprises, and thousands of these were launched
by young entrepreneurs. Entrepreneurship in the information age is creative,
innovative, risky, sometimes difficult but always more fun than working
in the corporate world for "big media." The goal of Comm493 is
to foster the entrepreneurial spirit of each student. Created by Professor
Anne Hoag, the course is for students of film/video, telecommunications,
advertising/PR, journalism, media studies and information technology who
want to develop their sense of risk-taking, creativity and self-discipline
for venture creation. Students bring to life their ideas for businesses
in fields as diverse as videogaming, television, radio and music, film production
and distribution, publishing, telecommunications, advertising and information
technology. In the course of a semester, students create a business plan
for a communications-oriented business, product or service. The process
involves creativity, research and budgeting.
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