Mark Greenfield--it's the end of the web as we know it

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Here's Mark's web page for this presentation

He showed the very first web browser (from Cern): W3

Slingbox--Mark loves these.  You can watch your tv over any computer, regardless of where you are.  Cool!

Mark's Top 10 Web Trends
10. Print is dead. (talks about the death of newspapers; the Kindle; the possibility of a Kindle-like device replacing the need for textbooks)
9.  The World network.  Ubiquitous computing.  Web 3.0 is about connecting things. (2.0 was about connecting people)  Taking the Internet, combining with GPS, combining with RFID and everything talks to each other.  (Side note:  I read an interesting article in the Times Magazine yesterday that referenced this sort technology in use in Korea).
8.  Virtual Reality.  Second Life, Club Penguin, talked about the future of MMORPG's with the youngest generation of tech users.
7.  Web as Platform.  The Web is the operating system.  Example: Google Docs.  What does the Web as Platform mean for security?
6.  Syndication.  Interesting implications for the higher ed web in the future.  Does syndication help reduce the importance of the home page as information resource?  How does RSS change our approach to web analytics?
5.  E-mail is sooooo Dead.
:)  From an article in CNet.  Email is very good for asynchronous communication--and it replaced a mode for synchronous communication (the telephone).  A step backward.
4.  Rich Media. Podcasting, YouTube, screencasting etc.... (showed MS Silverlight)
3.  The Read/Write Web.  The ease of creating web content.  64% of teens create web content.  The rise of the 'prosumer' (the roles of producers and consumers merge)
2.  Community (i.e., the Social Web)  The importance of Facebook.  Niche social networks.  Showed Ning as an example of this.  (I'm not a fan of Ning, personally.)
1.  Mobile. The power of txt messaging.  Higher ed has focused on using txt in emergencies only.  Txt messaging already outweighs email user internationally.
--3G technology.  This brings broadband speed to your cell phone (The newest version of the iPhone will have this.)  The ability to project mobile media is coming as well.

Strategies for maximizing the Web
Mark recommends reading Groundswell  (great book on the Social Web)
He discussed the idea of organizational transparency (see Wired issue on this), noting that in order to do this, you need to:
--Be authentic
--Cede control
--Conduct dialogues, not monologues.

Will Higher Ed. Web Sites Become Irrelevant?  (I have a one-word answer to this question that starts with the letter 'Y', but here's what Mark thinks:)
--They will become less relevant.  Distributed content is the future. (Ok, that would be my longer answer as well!)

Mark also recommends reading:
The Singularity is Near
A University for the 21st Century (Future of Higher Ed.)

All of the sessions I attended today were terrific, but I especially loved hearing Mark's insights on the future of the Web.

2 Comments

Ellysa, I am so glad that you are keeping us all up to date on this stuff! -Dan

If "Web 3.0" is really about connecting things, that will probably make IPv6 all the more essential.

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