Classy Librarians...err, Class Librarians

Read an article in ACRL's College & Research Library News called "The Class Librarian".

Neat idea--The University of Chicago assigns a librarian to each incoming class, e.g. "Class of '11 Librarian". Basically from there it's targeted marketing to undergrads about getting library help via a welcome letter, workshops, tours, and web sites.

I *heart* the website they've created for this..very attractive, especially the spiffy contact form on each librarian's page. I also like how they are cross-marketing their alumni privileges here.

So, the question is, how could we do something similar at Penn State? The article authors were able to use an email list that reached the entire class of students...not sure if we could do that here. Same goes for the welcome letter. This will require thinking through the logistics a bit and making the right contacts, but I think it's a really neat program!