Deirdre Woods
Associate Dean and CIO
The Wharton School, University of Pennsylvania
Are today's learners differently wired?
How do we engage the new learner?
Teaching Platforms
SPIKE is Everywhere
New Learning Tools
OPEQ - Oil pricing simulation
Creates a situation where students need to apply negotiation skills, practice face-to-face meetings, builds competitiveness to make people try harder (engagement)
Tragedy of the Tuna
Social Networks and "Web 2.0" Platforms
Things to remember:
Web 2.0 trend "collective intelligence and mass amateurization"
Associate Dean and CIO
The Wharton School, University of Pennsylvania
Are today's learners differently wired?
How do we engage the new learner?
Teaching Platforms
- webCafe - Branded version of eRoom
- Adobe Connect for real-time collaboration
- SPIKE (system) calendar - enterprise services calendar
- Student Portal: SPIKE Facebook - everyone can put up a profile for the University and then search each other based on the characteristics
- Bi-directional communication --- upload pictures, events, groups, polls, etc.
SPIKE is Everywhere
- Web interface
- Large screen displays all over building
- Mobile devices
- RSS feeds
New Learning Tools
OPEQ - Oil pricing simulation
Creates a situation where students need to apply negotiation skills, practice face-to-face meetings, builds competitiveness to make people try harder (engagement)
Tragedy of the Tuna
- A resource gets overused
- Students must learn to balance short-term profits with long-term use
Social Networks and "Web 2.0" Platforms
- Fit-to-function - Facebook
- Looks like a user directory... but... can sell your services in a more informal way. Gets the info to the audience in the way they want it. Public bulletin board, directory, blog
- Brand Blur: be active. Partner with early adopters. Brand confusion will be an issue if you don't support your site.
- Feeds and Mashups are your friends
- Twitter: allows users to consume whatever information they want, when they want. Nothing is being forced down their throats.
Things to remember:
- Keep your message (brand) consistent across all media
- Don't let the media overshadow the message
- Common thread: communication and engagement - it's all about the communication
Web 2.0 trend "collective intelligence and mass amateurization"
- At one campus students post pics & captions to campus portal. Students can vote bad content out. Three bad votes and it is gone.
- If you don't have the engagement aspects in the simulation, it doesn't matter how beautiful the interface
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