Welcome to my website!
Edward (Ted) C. Jaenicke
Associate Professor of Agricultural Economics
Coordinator, Graduate Program in Agricultural, Environmental and Regional Economics (AEREC)
Ph.D., Agricultural and Resource Economics, University of Maryland, 1997
Related Links and Topic-Specific Blogs:
AEREC Grad Coordinator's Web Site and Blog
Jaenicke's Blog on Retailing and Private Labels (started October 2009)
Jaenicke's Blog on Organic Food - Marketing and Consumer Decisions (started Oct. 2009)
Research Interests
Currently, my research investigates the portion of the organic food marketing channel that ranges from certified organic food processors and handlers to food retailers and consumers.
Projects:
- Survey of Organic Handlers: Procurement contracts, Firm Agglomeration
- Organic Retailing and Marketing: Organic private labels, Consumer Demand
- Survey of Food Retailers: Organic procurement and marketing.
Teaching: Current/Recent Courses
AG BM 308W: Strategic Decision Making in Agribusiness
Junior-level course featuring business case studies and game-based decision scenarios in these areas:
- Marketing - Rivalry games - Pricing - Promotion - Market Entry
- Finance - Games against nature - Investment Decisions
- Management - Games between unequal partners - Compensation - Strategic Accounting
AEREC 503: Agricultural Marketing
Masters/PhD course on marketing, retailing, and I/O in the food and agricultural sector.
- Oligopolistic pricing
- Manufacturer-Retailer competition - Private Labels, Horizontal Posititioning, Slotting Fees
- Retailing - Price Disperson, Store Format, Spatial Competition
- Retailer-Consumer tranactions - Loyalty, Coupons