Welcome to my website!

Edward (Ted) C. Jaenicke

Associate Professor of Agricultural Economics
Coordinator, Graduate Program in Agricultural, Environmental and Regional Economics (AEREC)
Ph.D., Agricultural and Resource Economics, University of Maryland, 1997

 

Related Links and Topic-Specific Blogs:

AERS Department Web Site

AEREC Grad Coordinator's Web Site and Blog

Jaenicke's Blog on Retailing and Private Labels (started October 2009)

Jaenicke's Blog on Organic Food - Marketing and Consumer Decisions (started Oct. 2009)

Jaenicke's page for INTAG 497A and Paris trip Blog, May 2011

 

Research Interests

Currently, my research investigates the portion of the organic food marketing channel that ranges from certified organic food processors and handlers to food retailers and consumers. 

Projects:

• Survey of Organic Handlers: Procurement contracts, Firm Agglomeration
• Organic Retailing and Marketing: Organic private labels, Consumer Demand
• Survey of Food Retailers:  Organic procurement and marketing.

 

Teaching:  Current/Recent Courses

AG BM 308W:  Strategic Decision Making in Agribusiness

Junior-level course featuring business case studies and game-based decision scenarios in these areas:

• Company-wide decisions and firm boundaries - Porter's Five Forces framework, horizontal and vertical integration, economies of scale and scope, and make or buy decisions.
• Strategic Procurement - Input purchases via commodity markets, auctions, or contracts.
• Strategic Marketing -the four P's of marketing:  product, pricing, placement, and promotion. 

 

AEREC 510:  Econometrics I

First-semester PhD-level course in econometrics.

• Math stats - probability distributions, point estimations.
• Classical linear regression model - estimation and inference.
• General linear regression model - heteroscedastiticy and serial correlation.

 

(OLD) AEREC 503:  Agricultural Marketing

Masters/PhD course on marketing, retailing, and I/O in the food and agricultural sector.

• Oligopolistic pricing
• Manufacturer-Retailer competition - Private Labels, Horizontal Posititioning, Slotting Fees
• Retailing - Price Disperson, Store Format, Spatial Competition
• Retailer-Consumer tranactions - Loyalty, Coupons