The Googlization of language

Not only has Google become a verb, it has spawned a whole new set of vocabulary. An article in The New York Times on April 10 used the term googleganger, someone you find through a google search who shares your name.  According to the Times, this practice stems from our desire to see ourselves reflected in other people.

Could this idea of a googleganger be used somehow as a classroom exercise? I often ask students to search for their own name in Google, both with and without quotes, to illustrate the use of quotation marks as a search technique. Students could be asked to find a googleganger, and determine whether using quotation marks changes or improves the search. This activity might also help reinforce the idea that you must examine Google search results closely. Is the Tom Jones you found through a search engine really the one you want?