a lexus lark

Screen shot of my animation.

Hopefully by now you've heard of the new CinePrint technology used in a new Lexus magazine ad. If you haven't, there's a good article here with a screen recording of how it works. Simply, you download a full screen video for your iPad, place your iPad underneath the magazine page with the ad, and play the video. The back of the page is likely blank, and the video shows through the magazine page making the print ad work almost like an iPad magazine ad. Putting the whole thing together is pretty remarkable.

When I first saw it, I thought there might be applications for education- animating old copyrighted images, or adding descriptive movement to scientific illustrations, or animated analysis of historic paintings in an art history book. The more I thought about it though, the more I realized that it would be very little bang for the buck in most cases.

Most cases except for one. There is a magazine out there with a page set up to be abused with an iPad. There are magazine and newspaper images out there that could stand a good animated commentary. It could be a lot of fun... So I opened Photoshop, got the layout of the Lexus ad from screen shots, and did my own animation. I could tweak a lot of it, but it's time to call it a day. Maybe next week. But when that ad hits the stands, grab MY movie and see how my cars run.

My movie is a large mp4 that plays on the iPads that I've tested it on. It's about 5 megs and just a pure senseless goof. Proof of concept?

Penn State
Creative commons license.

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What are you doing to make the tuition hike worth it to incoming students?Improve the workplace; hire for variety.
March 27, symposium 2010.
Me with a camera.

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