If you're in to "branding"

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You might be interested in following the release and implementation of a new Photoshop logo. I'm torn. The tagline "See what's possible" really calls to my mind the Photoshop naif clicking aimlessly through style chips and filters to see what's possible rather than working towards realizing an inner creative vision.

Possibly, that's the new millenium graphic designer... from the "I'll know it when I see it" school.

When Adobe released the first versions of their software after acquiring Macromedia, CS3, they radically re-did their desktop iconography. It will be interesting to see if they tie everything together, keep Photoshop separate, re-do everything so that each two character postage stamp now has a glassine bit of candy. I really prefer the flat versions. Is this thing really a text balloon saying, "We've got a hole in our head!" ? This kind of messing around makes me think business is off...

linked to from the Adobe site:

Photoshop

THIS BLOG IS NOT ENDORSED OR SPONSORED BY ADOBE SYSTEMS INCORPORATED, PUBLISHER OF PHOTOSHOP

2 Comments

Cole said:

Switching icons in mid-stream also makes me wonder if they are trying to sell a product that isn't conceived as well as it should be -- "look at me, I've got a new icon and everything."

The thought bubble with a hole in it made me laugh out loud.

dave said:

Good point; seems this kind of superficial gloss would be a red flag to experienced investors. I sure hope Adobe has a plan, I'm feeling my confidence slipping.

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