Recently in Weekly Reflections Category

The Week that Was - 2/2 to 2/6

| | Comments (0) | TrackBacks (0)
This week got interrupted for me in the middle by a nasty bout of sinus headaches on Wednesday. I spent most of the week doing what I consider "behind the scenes" work - email, setting up deadlines for projects, and organizing schedules. I (along with a few others) are trying to nail down a couple of faculty members and their students to appear in two more videos for the Symposium. It's amazing how long this can take, but I can honestly say that the faculty members we have been speaking with have been nothing but gracious and accommodating.

I've also been trying to get a lot of the smaller pending projects off of my plate - ordering shirts for Educational Gaming Commons, creating support posters for the Digital Commons locations at the campuses, and working up some generic Penn State screen savers for the machines in the computer labs. I got the first two done and have been making headway on the third. Then I can concentrate on doing signs and more promotional materials for EGC as that space gets built over in Findlay.

I had an interesting conversation with Jamie Oberdick regarding revamping the TLT Talks. We have been wanting to get these back up and running, but we also want to expand them to get an audience outside of TLT. We were discussing how April is going to be our "Symposium month" on the TLT site. Essentially, every day's posted content will be related to our Symposium in some way. That led to us thinking that it would be great to have Jeff Swain give a talk at the end of March that would be about the Symposium. I remembered something that Jamie was doing in the previous version of the TLT newsletter that he called "7 Questions" where he would interview a staff member and ask them seven questions that would then be included in the newsletter in podcast form. So I was thinking that perhaps we could spotlight Jeff on the TLT site at the beginning of the month. We would give a little demographic info on him, but the spotlight would mostly be that he is the chair of this year's Symposium and include some info about the event. The spotlight on Jeff would also include a notice that he would be giving a TLT Talk at the end of the month regarding the Symposium. We could have people be able to sign up to attend the TLT Talk through the site, so we would know going in how many people are planning to come. We need to iron out some details, but this could work very nicely.

The Week that Was - 1/26 to 1/30

| | Comments (0) | TrackBacks (0)
Once again a large chunk of my week consisted of planning for the Symposium. The thing to mention here is that time spent on planning doesn't necessarily equate to time spent in actual production work. I met with Jeff and Cole regarding where we are with the marketing campaign and what our thoughts are going forward as well as into next year. Cole always has lots of input, and I found it satisfying that many of the ideas and concepts he was thinking of were things that Jeff and I had discussed in one form or another. We're chugging along with the videos, and I can't give enough credit to Justin Miller, Matt Frank, and Hannah Inzko on their hard work on these. A rough cut of the Christian Brady video has been put together and sent to Jeff for his review. I can't wait to see it. Next, we are scheduling to travel to Schuyklill on February 9 to interview and film Elinore Madigan and her students.

We've also sent out the general registration announcement for the Symposium, and Jeff and I have already received several phone calls and emails from faculty inquiring about the event. The announcement will hit the all-campus Faculty/Staff newswire on Penn State Live this Thursday, so I expect a surge in registration soon after. As of 1/30, I believe we had about 160 people registered. That doesn't include the 4 or 5 of us who are listed as "instructors" and can't register on SemReg. We had a record number of proposal submissions this year, and I wouldn't be surprised in the least if we also have a record number of registrants.

The Symposium print campaign is trying something new. Last year we made posters of our "faculty profiles" photos. These were mounted and laminated on foam board and then hung out in the hallway between the 210 and 202 side of Rider Building. The tools at my disposal for hanging the posters was very low-tech... thumb tacks. I tried to use clear ones so that they wouldn't show up as easily, but when I ran out of clear ones I had to resort to white ones (the wall was white so I figured they would blend in). Suffice it to say that while it didn't look horrible, it didn't quite pull off that professional look I was going for. So as we start to make posters for the print portion of this year's marketing campaign, we are running into the same issue. Dave made 4 very sharp posters that he had mounted on board and laminated, but he was struggling with how to hang them on the wall. If there is one thing I have learned about Dave is that he is incredibly resourceful. He found something on the internet called Wallhogs. Wallhogs are large posters than can be printed on vinyl and attached to a wall using something called Photo-Tex that, in the words of Wallhogs themselves, is a "reusable adhesive backing that can be used indoor or outdoor on nearly any surface." These are very similar to Fatheads, which I have seen advertised on TV. So we ordered one to try it out, and it should be here tomorrow or Wednesday.

The other big news of this past week was that the first TLT internal newsletter was published on the TLT web site. This new format for the newsletter is made up of the daily content that the Communications Group posts to the TLT site. This content is aggregated to a page on the TLT site that automatically publishes on the last Friday of each month. Users can subscribe to the newsletters RSS feed, so it will show up in their readers when it publishes. It worked very well, and it seems as though everyone was very pleased with it. A big thank you goes out to Audrey Romano for doing such a stellar job in putting all of this in place and making it work. Jamie Oberdick, Mary Janzen, and Tara Caimi also deserve a ton of credit in crafting how this all came together and for submitting daily content to the web site. This will continue to evolve as we move forward, but I think we are off to a great start.

The Week that Was - 1/19 to 1/23

| | Comments (2) | TrackBacks (0)
For the last several years, when we get to January the Symposium begins to dominate my life. This year is no different, and things are beginning to ramp up. In my last post, I mentioned the "reimagine" campaign that is being put together. We are full throttle into this as the final editing of Chris Brady's video is being done and scheduling of two videos with Stuart Selber and Elinore Madigan and their respective students is happening now. At the same time, I am working with Jeff Swain and Dave Stong on creating a poster campaign tied to the videos that is looking really good. Dave has done his usual phenomenal job on these posters. His level of craftmanship and design sense are always at an incredibly high level.

Speaking of Dave, this leads me to something that I didn't expect to happen when I started doing these weekly reflections. I subscribe to many of my co-workers' blogs, and I read many of their posts, but I have hardly ever commented. However, now that most of the staff are writing weekly reflections, I find myself not only commenting on those posts, but on many of their other posts as well. Dave is one person whose blog I have commented on frequently in the last week. I didn't expect that to happen because I have a hard enough time writing posts to my own blog. Not because I don't want to, but because I don't find it easy. I started this particular post on Friday, 1/23, but it won't get posted until Monday, 1/26 because I keep going back and rewriting it. I can't help it. I know people have told me to treat writing a blog as a stream of consciousness type of thing, but I just can't do it. At least not yet. So it takes me forever to write a post.

So I say to myself that I should just write one post a week for now, and that it'll be no big deal. Heck, I really should be able to get 4 or 5 written. Yet here I am with just the one post. But something is happening. Even though I have only written one post a week on my own blog, I am doing more writing in general because I am really getting into reading and commenting on my co-workers' spaces. Oh, I'll spend more time than I should writing and rewriting my comments, but I'm writing. And it is inspiring me to write more and share my ideas. I am still daunted by the fact that I can't just write what I am thinking at the moment and let it go; that I have to go back and analyze it and go over it again and again. However, I really find it gratifying to comment to my co-workers, and my hope is to have them comment to me. I just hope they find what I have to say as interesting as I find their stuff.

The Week that Was - 1/12 to 1/16

| | Comments (0) | TrackBacks (0)
This was a busy week highlighted by two main focuses - the marketing campaign for the TLT Symposium and the publishing of fresh, daily content to the TLT site that will then aggregate into a new page published on the last day of the month to become the internal newsletter. Both focuses are making great progress, but, as I have often found, they just don't come together as fast as I would like them to.

I have worked on the Symposium marketing campaign for the last several years, and I have always found it to be incredibly challenging and incredibly rewarding. I think it's fair of me to say that the Symposium is always a huge project that leads to a great deal of stress and exhaustion, but there are components of it that I greatly look forward to-namely the marketing campaign. I really think the marketing took off last year with the "Faculty Stories" concept, and for this year we wanted to build off of that in a way that made sense but was also very different from what we have done before. The "reimagine" campaign, as it is being called, is really coming together nicely, but it is taking a great deal of time to complete. This has started to cause some stress with me, but I think the final product is going to be fantastic. What I am really excited about is how we are weaving the campaign into the actual events of the day during the Symposium in a "drop in" way as we talk to our presenters, attendees, and speakers. These interviews and conversations will be available during the day in video form on the Symposium site, and they will fit seamlessly with the information that was completed prior to the day of the event.

We're also trying something new with web site banner ads and a widget for personal blogs (which I am going to see if I can make work on my blog with this post). Instead of sending the ad out asking people to place it onto their web sites, we are creating a page on the Symposium site where the ad and widget will be for people to grab and use as they wish. The idea of doing it this way is a continuation the word of mouth tactic used for the "tag this" feature at last year's Symposium. Basically, we want our community to pick up on the fact that the Symposium widgets are being used on blogs and others will then use it as well. We also plan to use Twitter and Facebook as opposed to the newswires to continue the social networking aspect that has been the theme of past Symposiums and become a huge facet of how our community interacts.

The other main focus of the week was the publishing of content to the TLT site and the creation of the new form of the TLT newsletter. I am very pleased with how this is coming, and we are finally underway with posting daily content. The daily content shows up in the RSS feed, and a page will automatically publish on the last day of the month that is the new form of internal newsletter. This whole process is a going to be a vast improvement in not only keeping the TLT site up-to-date with what is happening within TLT, but also with generating content for the internal newsletter (which was not something I would call an easy thing to do at times).

There is still a lot of work to be done on both of these projects, and I go back to the fact that I like how they are coming together, but sometimes it seems to happen at much slower pace than I would like. However, both of these projects involve a lot of new ways of looking at how we do things, so it's not going to be something that happens just like that. Most importantly I just want to get them right, and I think we're heading in the proper direction.

Technorati

Technorati search

» Blogs that link here

February 2009

Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28

Category Monthly Archives

Powered by Movable Type

Archives

Sign In

Pages