Are first-time college enrollees more price sensitive than continuing students?
Journal of Staff, Program, and Organizational Development, 17(2), 95-107
Donald E. Heller
Center for the Study of Higher and Postsecondary Education
University of Michigan School of Education
This study expands on the existing body of student price responsiveness research by comparing the tuition and financial aid sensitivity of first-time college enrollees with that of continuing college students. Data on public college enrollments over a 20-year period are used to examine differences in price responsiveness between these two groups. In addition, differences in price and financial aid responsiveness among students from different races are also analyzed