It's great to live in a place where you can obtain discounts by clipping out tiny slips of paper you present to a cashier at the time of purchase. My family's done it many times, and will most likely do so in the future. I've no beef with the concept of coupons. The implementation and use of coupons, however, brings me much anger.
Today I stood in line for 20 minutes as the person in front of me presented between 30-40 coupons to the cashier. I think she had a coupon for four out of every five items in her full shopping cart. The cashier had to scan and/or hand enter codes for each and every coupon. The cashier was frustrated, I was irked, and somewhere, joy died.
Stores are not equipped to deal with coupons in a timely manner. Thus, my frustration today, and many other days as well. Yet the solution is so simple, I don't understand why places don't implement it.
Have a coupons-only checkout aisle.
OK, maybe a five or more coupons aisle, but you get the idea. It commonplace to have a 10 items or less checkout aisle for the speedy, in and out folks. Why not an aisle for the folks we all KNOW will take 20 minutes or more EACH, because the store simply cannot process the coupons quickly? For larger stores, this should be fairly simple to establish, and you probably would need it only during peak times. You could still use the aisle if you didn't have coupons, just as you can use a normal aisle if you only have a few items.
Seems simple enough a solution to me.