I have spent some time playing with posterous, and I have to say, I am quite in love with this service. It does so many things right.
If you haven't used posterous before, it basically a dead simple simple blogging service like tumblr. What differentiates it from tumblr is an emphasis on posting via email and automatically incorporating forms of media like images, movies, audio files, word docs, the whole nine yards. Posterous also has an emphasis on posting your content out to facebook, twitter, flickr, your blog, and many other social services / publishing engines.
What I love about posterous is how I can send it just about any file I want, and it presents in a very web friendly way automagically. I can take a video with my iphone, email it to posterous, and in moments it is posted with a friendly flash embed along with a link to download the original file. Send an email with multiple pictures and it makes a post with a pretty image gallery. Email it a word doc or pdf, and a viewer for the files gets thrown into the post.
Maybe I am so taken with it because it does so well what blogging systems like blogs@psu do so poorly. I have seen students struggle to figure out how to move the content they have authored in word to their websites, or how to embed a playable video. With posterous, the barrier truly is reduced to a point that it is no longer visible with the naked eye.
The rise of blogging over the past 10 years was all about getting a simple, small content management system in the hands of the people. It was a rebellion based in the fact that putting together a website by hand required such a technical overhead. Sites like posterous are a rebellion based in the fact that running a mini-cms requires too much technical overhead. I kind of agree with this.
Now, blogs@psu is not simply about posting stuff. It is a website generating tool, not just a sharing service. That is the existential tension of blogs@psu, being a website CMS, but also being a dead-simple way to share digital artifacts. I can't say it can't be both, but there is some work needed to bridge the gap. posterous isn't a full blown web site management tool, but it does offer a handful of built in themes and the ability to apply your own custom stylesheet. The interface for choosing themes, modifying your blog masthead and info is really elegant and slick. It's another thing that deserves some studying.
Let me talk about one more point related my exploration of posterous, ownership. A central tenant of blogs@psu (and behind most people running their own blog software) is that you own your own content. You can get it out easily. The files and data are all there for you to take. I have been trying to not dump content into facebook, flickr, or other sites without having my own copy somewhere. Almost all my content in facebook originates at my blog and flows into facebook. All my tweets get archived at my blog via MT's action streams. Posterous is great in that your posts can automatically flow back into your own blog. The one downside is that media still gets hosted at posterous. No doubt they made this decision to make it easier for users, but in terms of wanting my own copy, it falls a little short.
Posterous does have an api, however, and this api does allow you to get all your data and assets our of posterous. So, I could, in theory, with a little elbow grease, migrate from posterous to wordpress or MT.
The guys over at posterous are doing something really right. There is a lot we can learn from them.
You can check out my new posterous site to see examples of some of the things I am talking about.
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