Arvind Rangaswamy

Arvind Rangaswamy Photo

 

 

Jonas H. Anchel Professor of Marketing
Research Director, eBusiness Research Center


481 Business Building
The Smeal College of Business

Penn State University

University Park, PA  16802

Phone: (814) 865-1907
Fax: (814) 865-3015
Email: arvindr@psu.edu
Home Page: http://www.arvind.info

 

 

Introduction

Professor Rangaswamy joined Penn State in 1993. He has previously been a faculty member at the Wharton School, University of Pennsylvania and at the J.L. Kellogg Graduate School of Management, Northwestern University.

Professor Rangaswamy has an active research program to develop concepts, methods and models to improve the efficiency and effectiveness of marketing using information technologies, an area in which he is internationally recognized. His recent research covers such topics as marketing modeling, online customer behavior, networked markets, and Internet business models. He currently teaches graduate courses in marketing engineering and e-Marketing.

He has published numerous professional articles in his areas of research. His articles have appeared in such leading journals as Marketing Science, Journal of Marketing Research, Management Science, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Psychometrika, Information Systems Research, Multivariate Behavioral Research, and Journal of Economics and Statistics. He co-authored a successful book titled, Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, now in its second edition. This book combines an advanced graduate-level textbook on marketing decision models with cases exercises, tutorials, and extensive Windows-based software covering more than 25 important marketing models that have appeared in the literature.

Dr. Rangaswamy has also consulted for several companies in the areas of sales force management, marketing research, and e-Business. His recent consulting and speaking engagements have been at such companies as AT&T Wireless, Bristol-Myers Squibb, Cigna (Intracorp), DuPont, IBM Global Services Division, McNeil Labs, Pfizer, SAP Americas, Syngenta, and Unisys.

He is an Area Editor for Marketing Science and serves on the editorial boards of Journal of Interactive Marketing, International Journal of Intelligent Systems in Accounting, Finance, and Management, Journal of Service Research, and the Journal of Business-to-Business Marketing.

He is a Fellow of the IC2 Institute, co-founder of DecisionPro, Inc., was an IBM Faculty Partner (2000-2001), and is the Chair of the e-Business Section of The Institute for Operations Research and the Management Sciences (INFORMS). He is also the Research Director of the eBusiness Research Center at Penn State.  

Areas of Expertise

  • e-Business/e-Marketing
  • Role of Information Technology in Marketing
  • Marketing decision models
  • Marketing Engineering

Selected Research and Publications

For a complete listing of my research publications, go to My vita in pdf format. For downloading recent working papers, please visit, eBusiness Research Center. Listed below are some of my recent published research papers.

  • Srinivasan, Raji, Gary L. Lilien and Arvind Rangaswamy (2006), “The Emergence of Dominant Designs,” Forthcoming, Journal of Marketing.

·         Rangaswamy, Arvind and Gerrit Van Bruggen (2005), “Special Issue: Multichannel Marketing,” (Editors), Vol. 19, No. 2 (Spring), Journal of Interactive Marketing.

·         Rangaswamy, Arvind and Gerrit Van Bruggen (2005), “Opportunities and Challenges in MultiChannel Marketing: An Introduction to the Special Issue.” Vol. 19, No. 2 (Spring), p. 5-11, Journal of Interactive Marketing.

·         Srinivasan, Raji, Arvind Rangaswamy, and Gary Lilien (2005), “Turning Adversity into Advantage:  Does Proactive Marketing During a Recession Pay Off? Vol. 22, No. 2, p. 109-125, International Journal of Research in Marketing.

·         Lilien, Gary L., Arvind Rangaswamy, Gerrit H. van Bruggen, and Katrin Starke (2004), “DSS Effectiveness in Marketing Resource Allocation Decisions: Reality Versus Perception,” Information Systems Research, Vol. 15, No. 3 (September), p. 216-235.

·         Lilien, Gary L. and Arvind Rangaswamy (2004), Marketing Engineering: Computer-Assisted Marketing Analysis and Planning, Revised Second Edition, Trafford Publishing, Victoria, BC, Canada.

·         Srinivasan, Raji, Gary L. Lilien, and Arvind Rangaswamy (2004), "First in, First out? The Surprising Effects of Network Externalities on Pioneer Survival," Journal of Marketing, 68 (January), p. 41-58.

·         Jianan Wu and Arvind Rangaswamy (2003), "A Fuzzy Set Model of Consideration Set Formation Calibrated on Data from an Online Supermarket," Marketing Science, Vol. 22, No. 3, p. 411-434.

·         Venkatesh Shankar, Amy Smith, Arvind Rangaswamy, (2003) "The Relationship Between Customer Satisfaction and Loyalty in Online and Offline Environments," International Journal of Research in Marketing, Vol. 20, No. 2 (June), p. 153-175.

·         Srinivasan, Raji, Gary L. Lilien and Arvind Rangaswamy (2002), "The Role of Technological Opportunism in Radical Technology Adoption: An Application to e-Business," Journal of Marketing, Vol. 66, No. 3 (July), p. 47-60.

·         Lilien, Gary L., Arvind Rangaswamy, Gerrit H. van Bruggen, and Berend Wierenga (2002), "Bridging the Marketing Theory-Practice Gap with Marketing Engineering," Journal of Business, Vol. 55, No. 2, p. 111-121.

Education

  • B.Tech, Indian Institute of Technology, Madras, India
  • MBA, Indian Institute of Management, Calcutta, India
  • PhD, Northwestern University, Evanston, Illinois

Some Links

 

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