Resume

Aditya Gupta is a Ph.D. candiate in Marketing at Smeal College of Business, Pennsylvania State University. His research interests are in the area of marketing strategy, business to business marketing and sales management with special interest in application of social network analysis to business to business marketing problems.

Aditya's Current projects are

1) Impact of sales intrafirm ties network and buyer-seller interfirm ties network on seller performance.

2) Anti-counterfeiting strategies for business to business marketing firms.

He holds a MBA in Marketing from Indian Institute of Management Bangalore, India and undergraduate degree in Bachelor of Information Sciences (Major Computer Science) from Delhi University, India. Prior to joning the Ph.D. program, Aditya worked for 9 years in the Indian telecom and software industry. Over these 9 years Aditya held diverse roles in marketing, sales, pre-sales and research and development teams.

Contact Information

Aditya Gupta

406A Business Building
Smeal College of Business
The Pennsylvania State University
University Park, PA 16802
USA