Aditya Gupta is a Ph.D. candidate in Marketing at Smeal College of Business, Pennsylvania State University. His research interests are in the area of marketing strategy, business to business marketing and sales management with special interest in application of social network analysis to business to business marketing problems.
Aditya's working papers are
Dissertation: "Effects of Seller With-in Firm Network and Buyer-Seller Interfirm Network on Seller Firm Performance"
Unraveling the Effects of Top Marketing and Sales Executives' Experience in Business-to-Business Markets: A Social Network Perspective, Target Journal: Journal of Marketing
He holds a MBA in Marketing from Indian Institute of Management Bangalore, India and undergraduate degree in Bachelor of Information Sciences (Major Computer Science) from Delhi University, India. Prior to joning the Ph.D. program, Aditya worked for 9 years in the Indian telecom and software industry. Over these 9 years Aditya held diverse roles in marketing, sales, pre-sales and research and development teams.
Aditya Gupta CV : Aditya Gupta CV September 2013.pdf
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