Aditya Gupta is a Ph.D. candidate in Marketing at Smeal College of Business, Pennsylvania State University. His research interests are in the area of inter-firm relationships, sales management, key account management, business to business markets and marketing strategy with special interest in application of social network analysis to business to business market problems.
Aditya's working papers are
Dissertation: "Managing Key Account Profitability in Business Markets: Aligning Seller Within firm Network and Buyer-Seller Interfirm Network"
Unraveling the Effects of Top Marketing and Sales Executives' Experience in Business-to-Business Markets: A Social Network Perspective, Target Journal: Journal of Marketing Research
As an Instructor he has taught Marketing Strategy (MKTG 450W) and Global Marketing (MKTG 445), undergraduate level courses at Smeal College of Business.
He holds a MBA in Marketing from Indian Institute of Management Bangalore, India and undergraduate degree in Bachelor of Information Sciences (Major Computer Science) from Delhi University, India. Prior to joning the Ph.D. program, Aditya worked for 9 years in the Indian telecom and software industry. Over these 9 years Aditya held diverse roles in marketing, sales, pre-sales and research and development teams.
Aditya Gupta CV : Aditya Gupta CV PHD Feb 2014.docx
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