447B Business Building
University Park, PA 16802
Phone: 270.779.4166
Fax: 814.865.3015
Email: amg402@psu.edu
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Aaron M. Garvey
Doctoral Candidate of Marketing
Smeal College of Business, Pennsylvania State University
Aaron is a PhD candidate of marketing in his fourth year at the Smeal College of Business at the Pennsylvania State University. Aaron's research examines consumer motivation and goal pursuit. In particular, he is interested in better understanding consumer perceptions, attitudes, and decision making processes in situations of goal conflict. One of Aaron's papers has been invited for a second round review at the Journal of Marketing Research. Another of his papers won the "Best Working Paper Award" at the 2010 Society for Consumer Psychology conference.
Aaron began his PhD studies after spending five years in marketing and management positions in the Fortune 500. Prior to his work experience, Aaron attended the University of Kentucky as a National Merit Scholar, where he received a BA in Geography with a minor in Computer Science and a Master of Business Administration.
For a copy of Aaron's curriculum vitae, please contact him at amg402@psu.edu
Manuscripts Invited for Revision
Garvey, Aaron M. (2011), “Sticking to It? How Goal Progress Affects Goal Perseverance.” Invited for revision and resubmission at the Journal of Marketing Research. Funded by a Smeal Doctoral Research Award. Download this manuscript here.
Working Papers
Garvey, Aaron M. and Lisa E. Bolton (2011), “Hedonic-Utilitarian Goal Balancing as the Result of Functional Food Consumption.” 'Best Working Paper Award' recipient at the 2010 Society for Consumer Psychology conference. Funded by a Smeal Small Research Grant.
Garvey, Aaron M., Margaret G. Meloy, and Baba Shiv (2011), “The Liberating Influence of Dashed Hopes upon the Status Quo Bias.” Funded by a Smeal Small Research Grant.
Garvey, Aaron M., Simon J. Blanchard, and Karen P. Winterich (2011), “I Can Afford It: How Telling Others about Overpayment Helps Recover Satisfaction.”
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