The Hunger Games of the Holiday's: Black Friday Shopping


| 3 Comments

Black Friday shoppers are always a sight to see. With their raging emotions to grab the best deals from their competitors they spring into animalistic action. Consumers suddenly drop all of their morals and sometimes literally fight to the death for that Best Buy TV that's 500 dollars cheaper than before. But why to we do this? What sparks in our minds that make us think like acting like barbarians is okay. I believe that the important variable to consider is the environment. A scientific study on the craziness of a black Friday shopper concluded that there is a switch in our brain that is turned off when participating in these activities. "Consumers process information in two ways: high-level abstract and low-level concrete forms of thinking. With high-level abstract information processing, consumers consider things like the overall effect of the product, such as the brand value. At low-level concrete processing, however, consumers look at details such as how cheap the price is". This study was a beneficial learning for me because it aided in a psychological concept of black Friday. Our brain plays a major role in how we interpret situations and this study provided support in the hypothesis that depending on where we are and what were doing we take on a specific role. 

images.jpeg

            Another website provided the fact from an observational survey that "44% of respondents said they'd mostly be purchasing goods for themselves on Black Friday". This fact didn't support my original thinking because I proposed that a confounding factor in our animalistic ways on black Friday is because we are hunting down gifts for our loved ones so we have a greater motivation to snag them more.

            The main purpose of these studies though is to help people learn ways into not acting like savages when partaking in Black Friday experiences. Frankly, this behavior has a domino effect; once one person cracks another does, and then so on and so on. So how do we embrace our inner classiness during these shopping rampages? One option is to know the store's promotions and their tactics to not end up in such situations. If you are aware of a stores hot deals but are also aware of equal deals that may not be as promoted you may save yourself from a fistfight in Wal-Mart! Another option is to avoid the chaos all together. Now with Cyber Monday deals arising people can stay in the comfort of their own homes while still obtaining door-busting savings. So be smart and process information on a higher level rather than lower and beware of your surroundings. 

3 Comments

Yes I commend you for talking about Black Friday!! I actually went Black Friday shopping once which was last year. I hated it because I was out all night and day and just wanted to go home. I love cyber Monday because you don't have to face crazy shoppers and worry about your life. I wonder if people knew the number of deaths and injuries that happen each year, would make them stop? Also, how much money a spender spends on black Friday? Here are some statistics that calculate death and injuries due to black Friday from 2006-2013: http://blackfridaydeathcount.com/. Also, the money that Americans spend on black Friday vs. cyber Monday: http://www.wcpo.com/news/national/data-how-much-will-we-spend-this-weekend

Yes I commend you for talking about Black Friday!! I actually went Black Friday shopping once which was last year. I hated it because I was out all night and day and just wanted to go home. I love cyber Monday because you don't have to face crazy shoppers and worry about your life. I wonder if people knew the number of deaths and injuries that happen each year, would make them stop? Also, how much money a spender spends on black Friday? Here are some statistics that calculate death and injuries due to black Friday from 2006-2013: http://blackfridaydeathcount.com/. Also, the money that Americans spend on black Friday vs. cyber Monday: http://www.wcpo.com/news/national/data-how-much-will-we-spend-this-weekend

I too went Black friday shopping this year and immediately remembered why I decide to shop for christmas presents year round when stores arent insane! Going Black friday shopping (at least in big cities) means that one will expect to be pushed, shoved, and being so close and tightly packed in endless lines that you find yourself "briefly engaged" to the person behind you and the person in front of you.

Leave a comment

Subscribe to receive notifications of follow up comments via email.
We are processing your request. If you don't see any confirmation within 30 seconds, please reload your page.

Search This Blog

Full Text  Tag

Recent Entries

My name is __ and I am an Addict
No matter how old I get I cannot stop the habit of biting my fingernails. I have tried everything…
Brain Games and Luminosity. Is it a scam?
Many of you have most likely seen Luminosity commercials or heard about it's efficacy. It claims to train your…
Why are my Chips Stale?
I do not think there is one person in this class that has not eaten a stale chip. I…

Old Contributions