How To Change A Memory


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A study was put out years ago that tested how a single word could change someones memories. I always thought it would be so cool to be able to control someones mind, and this is exactly what this study tested. The experiment showed the participants a car crash. They would later be asked questions about the severity of the car crash. Depending on how the question was asked the severity would change. When the crash was called a "contact" the crash was less severe, when words like "smash" were used the speed of the crash would go up. This showed that the people's memory of the incident could be altered.

This experiment may seem simple, but it has also stood the test of time. The experiment was conducted in the 70s and has been able to withstand questioning from other scientists. It was also a very well controlled test with the phrase hit being used as the control since that is the most used word to describe how the cars collided.

To me this is a very valuable experiment that does prove something we already knew. The value is that we can not quantify this knowledge. To me the next question is how we use this in daily life. Is it a subconscious effort that are brains make to twist our words to our advantage, or is it something that only masters of language can use? To me it is a mixture of both, everyone has the ability to use this and does it without noticing, but the masters of language have the ability to control peoples thoughts with language whenever they want.    

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