Vitamin Water Unleashed


| 3 Comments

    Everybody knows about Vitamin Water, and we definitely know that the flavors of "endurance" and "charge" are delicious. Unfortunately, though, we don't really know just what this colorful liquid is that we are putting into our bodies. A lot of the time people see "VITAMIN" and instantly think "Oh, this is gonna be good for me". This illusion of Vitamin Water being "good" for you is completely wrong. What exactly is in Vitamin Water that is not good for us? I decided to look into this because I have always loved the flavor "Dragon Fruit". Studies have started to reveal exactly what we are consuming....

     This product can pretty much be renamed "Fortified Sugar Water", Vitamin Water is pretty much 16 oz. of sugar. When I looked on the actual Vitamin Water website I found nothing that stated all of the nutritional facts about this drink. The site simply just builds up the drink and makes it seem like the best option out there for a "healthy lifestyle". When i dug into this a little more I found some facts about Vitamin Water that are surprising, and essentially pretty gross.


Nutrition Facts:
Serving Size 8 fl oz; Servings per Container 2.5
Calories 50
Total Fat 0g
Sodium 0mg
Total Carbohydrate 13g
Total Sugar 13g
Protein 0g
Vitamin C 60%; vitamin B3 10%; vitamin B6 10%; vitamin B12 10%; vitamin B5 10%, Zinc 10%

(When I see this, I don't really see much wrong with this product)...do you? Lots of vitamins, so I of course think that I can get a lot of good from this drink.But, when you calculate this whole bottle of juice you find that in this one drink you are taking in 125 calories, and 33 grams of sugar. (That's more sugar and calories than in a 12 oz. serving of Cocacola) People think that this will quench their thirst and fill them full of vitamins. But when you look at the actual ingredients this is what you find:

vapor distilled/deionized water, crystalline fructose, citric acid, vegetable juice (color), natural flavor, ascorbic acid (vitamin C), natural flavor, vitamin E acetate, magnesium lactate (elecrolyte), calcium lactate (electrolyte), zinc picolinate, monopotassium phosphate (electrolyte), niacin (B3), pantothenic acid (B5), pyridoxine hydrochloride (B6), cyanocobalamine (B12)

I for one don't know half of these ingredients...And when you look closer there is no sign of real juices what-so-ever. "Fructose" is the second most prominent ingredient used...that's sugar. Not to mention there is vegetable juice in this water that is supposed to be fruit juice..and once again no fruit! Would you be drinking this stuff if you knew what exactly was in it? I for one now know that this is not the drink of choice for me...

3 Comments

I agree with your argument. I think companies are very smart now a days and put labels on food and drinks that make you think you will get smarter. This could date all the way back to the start of the candy smarties. It also has to do with smart water and now vitamin water. I also think that food and drink companies are beginning to manipulate their users by making their nutrition fact labels more confusing and complex. This website shows how you can read nutrition labels http://www.acaloriecounter.com/food-labels.php... I think that companies are trying to deceive us lately and sometimes we have no idea what we may be eating or drinking.

Wow I had no idea. I wanted to choose a healthier drink than soda last year. I drank a lot of water but wanted something with more flavor and decided to try vitamin water. It tasted so good and I thought exactly what you said: it has the word "vitamin" in it so it can't be all that bad. But clearly it is. I got sick of it after a few months but now I see that as a good thing. I saw this entry and decided to do some digging of my own and found this article on the Forbes website:
http://www.forbes.com/sites/matthewherper/2011/02/08/why-vitaminwater-is-bad-for-public-health/
It also shows the downsides of Vitamin Water

Brooke, this is a really interesting blog! I'm a Public Relations major and something that I picked up on from your post was that Vitamin Water is essentially misleading the public with its marketing techniques. This is considered illegal actually. What I think is crazy though, is that this happens with food products all the time! For example, Fiber One Bars. They claim to be so healthy for you and full of nutrients, but in reality it's ALL sugar and corn syrups! Take a look at the nutrition label here.In order to get the healthiest and most nutritious foods, it's best to just go as fresh as possible.

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