Perception Changes How Your Food Tastes


| 4 Comments
I've always been fascinated by how much the other senses contribute to the sense of taste. People always say you with eat more with your eyes than with your mouth and according to recent research, this just may be true. According to an article in science daily, foods taste either more appealing or less appealing based on images of other foods seen before taking a bite. When images of more fattening and appealing foods like pizza and pastries were shown, the subjects reported that the food tasted better than when images of lower calorie foods like fruits and veggies were shown. 

vegetable-1.jpg

After looking at brain activity during these experiments, scientists found a new part of the brain that links sight to taste. While more research has to be done on this specific part of the brain, I wonder why we have that specific make up. Some say it is an evolutionary mechanism set in place so that people would be more drawn to foods with higher calories that would have been able to hold them over for longer during the hunter-gatherer era.

This is probably an explanation as to why certain healthier foods are more appealing when incorporated into foods that look more fattening. For instance veggie burgers, although I personally think they are absolutely gross, many people would prefer one over a big salad or side of vegetables.

4 Comments

I found this really interesting because for me personally how something looks affects whether I will eat it or not. I think that if something doesn't look appealing why would anyone want to eat it?

I found this really interesting article that said, "French researchers colored a white wine red with an odorless dye and asked a panel of wine experts to describe its taste. The connoisseurs described the wine using typical red wine descriptors rather than terms they would use to evaluate white wine, suggesting that the color played a significant role in the way they perceived the drink."
this article is actually really cool.
http://www.scientificamerican.com/article.cfm?id=experts-how-does-sight-smell-affect-taste

I definitely believe that sight has a lot to do with how appealing a food may be. As a kid I remember looking at guacamole and thinking it looks disgusting, but tasting it and loving it. I also think we're naturally attracted to more colorful food just out of visual interest, which kind of supports your argument. At a wine seminar for my job I learned that taste is 80% smell. It's interesting to think of all the senses that simply go into eating.

This blog topic came as no surprise to me. Have you ever heard of the profession “food stylist?” Well, it’s a real thing! It’s part culinary, part cosmetic. Appearance of food, as was demonstrated with scientific research above (cool post and first comment about the wine), is incredibly influential. Some of the basic tricks in making food look more appetizing are “substitute heavy cream for milk when photographing cereal (heavy cream looks much more appetizing). By adding aspirin powder to champagne, stylists create extra fizz. Talcum powder sprinkled over charcoal simulates ash. (check out this source. The tricks are great, and recognizing them may help you make better choices (aka don’t be fooled by the mouth-watering foods on TV and in magazines!!). What do you think? Do delicious looking ads make you hungry? This is a really great topic, and I’m thinking about expanding it further and posting about it later. Check back in for more details!

YouTube video 1

YouTube video 2

This blog topic came as no surprise to me. Have you ever heard of the profession “food stylist?” Well, it’s a real thing! It’s part culinary, part cosmetic. Appearance of food, as was demonstrated with scientific research above (cool post and first comment about the wine), is incredibly influential. Some of the basic tricks in making food look more appetizing are “substitute heavy cream for milk when photographing cereal (heavy cream looks much more appetizing). By adding aspirin powder to champagne, stylists create extra fizz. Talcum powder sprinkled over charcoal simulates ash. (check out this source. The tricks are great, and recognizing them may help you make better choices (aka don’t be fooled by the mouth-watering foods on TV and in magazines!!). What do you think? Do delicious looking ads make you hungry? This is a really great topic, and I’m thinking about expanding it further and posting about it later. Check back in for more details!

YouTube video 1

YouTube video 2

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